The hottest new packaging of wine dotes on aluminu

  • Detail

New packaging of wine favors aluminum bottles

nowadays, more and more high-end wines use heavier glass bottles to show the luxurious wine consumption concept of their consumer groups. At the same time, more high-quality wines facing the mass market use plastic and aluminum packaging with a capacity of 3 liters in boxes and independent packaging to convey to consumers a convenient and approachable consumption idea that different sample sizes are often given for different materials in the same standard

according to the latest sales data, there are a wide variety of new packaging materials to replace the traditional 750 ml glass bottles, which are eye opening. According to the latest survey and statistics of food, medicine and alcohol stores released by ACNielsen, the total sales volume of 3-liter wine has increased by 42.5% since September 2005, and the sales volume of traditional packaged wine has increased by 7% in the same period; The annual sales volume of wine packaged in 187 ml independent plastic bottles increased by 16.3%

several decades ago, the wine packed in spiral cover boxes has been sold to the public. Wine marketing experts believe that today's wine packaging is no different from the past, but the quality of wine is constantly improving. The reason is mainly due to the variety of wine and the different consumption ideas conveyed by different packaging methods

in 2003, blackbox wines sold three liter cases of 2001 Napa Valley Chardonnay at a retail price of $25, equivalent to $6.25 per bottle of traditional bottled wine. This has opened up a new market share for boxed wines with retail prices of $16 to $20

in 2005, beringers and Fetzer vineyards received an order for three months and packed in 187 ml plastic bottles. People concerned predict that aluminum bottle packaging is likely to be popular in the near future: cclcontainer, a CCL container packaging company in Pennsylvania, cleans all parts in clean and compatible commercial solvents, and exal packaging company in Ohio have been constantly asked about the possibility of developing aluminum bottle wine packaging similar to beer and energy drink packaging. Icosar is now working with the guy rat image company of geyserville to jointly work on the project named "aluminum BOT tle Consortium"

tincknell wine marketing company in heldsburg once participated in the market operation of black box company. He is cooperating with local wineries to study the use of independent aluminum bottles to hold wine. Paul said that aluminum bottled wine is expected to enter the market within this year. Compared with traditional glass bottle packaging, aluminum bottle packaging is light in weight and low in cost. Six colors can be printed from the bottle body to the bottleneck. The mold needed to make glass bottles costs up to $50000, while the cost of making aluminum bottles is much lower. The primary problems that wine manufacturers need to solve now are the oxygen penetration of plastic bottles and the change of production line for changing aluminum bottles

reprinted from: Huaxia Wine News

Copyright © 2011 JIN SHI