Can RFID leverage China's FMCG industry?
2004 at the "2016 Changzhou new materials industry finance summit forum" held recently, Wal Mart announced that it would require its top 100 suppliers to use RFID tags on containers and pallets by January 2005. This decision of Wal Mart undoubtedly gives RFID a strong fulcrum and gives it the opportunity to leverage the global identity market. One year later, until January 14th, 2005, Wal Mart received goods with RFID tags from 57 suppliers. Although it did not achieve the expected plan, it was enough to make the world's well-known production enterprises and retail enterprises have to look at it with new eyes
in 2005, Christi Gallagher, a spokesman for Wal Mart, said: "We plan to expand the scope of implementation geographically, reaching 600 stores and 12 logistics centers by October, 2005. With the progress of our work this year, some suppliers will be able to label items outside the regulations. By the end of the year, we need the following 200 suppliers to label containers and pallets that are often changed at the location of shipping to the logistics center or zero point, and the deadline is January, 2006. By the end of 2006, we will send all American brands Chinese suppliers are included in this motion. "
Wal Mart has undoubtedly given RFID another fulcrum, but this time, we will wait and see how much market RFID can pry
with the rapid popularity of RFID in the global market, this technology has naturally entered the Chinese market, and is in full swing as the international market. In the first half of 2005, there were as many as 6 or 7 RFID themed seminars and summits (incomplete statistics). However, whether the development opportunity of this technology in China is ripe, especially in China's fast-moving consumer goods industry, it seems that the situation is not as good as it appears
experts predict that whether the FMCG industry can accept it should be the key to the rapid development of RFID in China. The senior management of this magazine had a dialogue with the senior management of well-known enterprises in the RFID industry, trying to find such an answer - can RFID leverage China's FMCG industry
Logistics Management Department of Wal Mart China's Northern Branch: there are two difficulties to be overcome in the widespread application of RFID in China's FMCG industry.
Ms. Jiao, head of Logistics Management Department of Wal Mart China's northern branch, said that at present, although RFID technology has reached a high fever in China, the vast majority of China's FMCG industry still holds a wait-and-see attitude towards RFID technology, for two main reasons: first, the price problem, Although the price of RFID tags has been reduced from a few dollars at the beginning to a few cents now, the application of RFID in supermarkets, an industry with low gross profit margin, is still a little difficult, because the bar code price commonly used in supermarkets is 0.02 yuan each, and the cost is far lower than that of RFID tags. If the cost of RFID can be at least closer to that of barcode in the future, it will be easier for domestic supermarkets to accept RFID technology; II. 5. 5kg according to the experimental force 100KG. 500KG,1T 2T . 3T,5T. 10 tons, 20 tons, 30 tons, 50 tons, 60 tons, 100 tons, 200 tons, 300 tons, 500 tons, 1000 tons universal material testing machine is the current domestic RFID related standards have not been issued, resulting in supermarkets dare not "act rashly". After all, the application of RFID technology is a project that needs to pay high costs, and the application and selection of suppliers need the policy support of the government and relevant departments. If the supplier can further reduce the price of RFID tags to the price acceptable to domestic supermarkets, and the relevant domestic RFID policies are issued, then the full application of RFID in domestic supermarkets is still just around the corner. After all, the advantages of RFID technology are obvious to all
Mr. Xi Junwu, CEO of zebra technology company in Greater China: China's FMCG export products: a breakthrough for RFID
it is normal for the FMCG industry to pay attention to this technology, because 50% - 60% of Wal Mart's top 100 suppliers have direct or indirect relationships with Chinese enterprises. In addition, Wal Mart recently announced that it would invest in India, which undoubtedly brought great pressure to China's FMCG enterprises...
the FMCG industry will not be smooth sailing in the process of implementing RFID technology. Therefore, I suggest that enterprises with export requirements should pay close attention to the development of this technology. Other enterprises that hope to improve their own management level through RFID technology should first improve their own management, and choose their own technology suitable for product development at an appropriate time with a long way to go...
information source: packaging machinery
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