Can the hottest web20 develop into an enterprise t

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Can Web 2.0 develop into an enterprise technology

as Web 2.0 technologies, wikis, mashups, social networks, and even second life may occupy a place in the business field, but the premise is that they need to improve their inheritance and interoperability; Of course, at the same time, it departments have to get rid of their inherent doubts

in contrast, outsourcing is not terrible, because for IT professionals, the real threat may be Web 2.0. Although there are many fakes in applications such as wiki, Mashup and social networking, there are also many real innovations. Most of them come from business users with growing enthusiasm for technology, rather than the IT Department of the enterprise

"we cut it jobs by 20%, but in terms of service volume, it is much more than what we have provided before." Ken Harris, Chief Information Officer (CIO) of Shaklee, a nutritional product manufacturer, said. Harris started with the hybrid platform of strikeiron. Because he found that the hybrid method was very effective in integrating multiple network services, he turned to network-based service providers to find substitutes for self-developed function modules. Now, jiakangli is using the enterprise resource planning (ERP) service of workday company and the search service of visual sciences company. In addition, he is still looking for it alternative modules whose functions can be realized by software as a service (SaaS)

in fact, Web 2.0 does not just mean SaaS. Although this term is often abused, all different technologies, products, and sites classified as Web 2.0 do have one common feature - interactivity. Web 2.0 is designed for two-way communication. At the technical level, it usually replaces static HTML code with JavaScript programs that constantly send and receive small amounts of XML or text information. At the social level, it means that stations allow people to communicate, not just to read or shop. Page visitors are no longer passive consumers, but may become active content creators (see Table 1)

these superior interactions of Web 2.0 should be said to be ideal for business, because most workplaces are for production, not consumption. However, in the actual acceptance of Web 2.0 technology, enterprises are far behind consumers. Moreover, although Web 2.0 applications outside the enterprise have exploded, the survey shows that people's interest in technologies such as blogs, wikis and mashups declined in 2007 (see Table 2)

part of the reason is that commercial users may already have more advanced versions of similar technologies. Blogs are used for content publishing. Wiki is a content management system (CMS), and Ajax (a web application development mode) is a more standardized way that many internal enterprise programs can achieve the same effect with ActiveX or Java. But this does not mean that new technologies can be ignored - although relying on low costs and similar management methods, they can quickly replace the original platform, and this has indeed occurred in some areas - but it means that new technologies must be consistent with their predecessors

Wiki's wish list

"artificially separating wiki from CMS is a bad thing," said Aaron Hathaway, CIO of Sealy, investment bank Prager. Like most of our respondents, he believes that compared with other Web 2.0 technologies (such as blogs), Wiki has a broader application prospect in enterprises. Another attractive feature of vikit is that collaboration is distinctive, and almost all of them are free

Hathaway began to use Wiki to manage the internal documents of IT departments four years ago, and he soon found that this technology could be popularized and applied in a wider range. In 2005, he decided to launch TWiki. This is an extremely popular corporate wiki. Its users include Yahoo and British Telecom

but soon, Hathaway "regretted it"

keep up with the trend

the problem is that TWiki is not easy to share data with alfresco, the open source CMS system of the bank. Users who need information have to search in the two systems separately. If they want to add documents, they have to add them twice. The bank refused to abandon both, and Hathaway had to turn to Deki wiki. It is also open source, but it is supported by mindtouch, a commercial supplier. Deki's Web service application programming interface (API) simplifies its integration with other applications

"this means that Google maps can be displayed on the Deki page, and we are also developing a search called ü BER search," he said. "In my ideal plan, Deki is only a front-end of alfresco system." This API can also use the existing security architecture of the bank to restrict Deki users' access to specific pages, which is important to maintain the distinction between analysis and sales. According to Hathaway, Deki now provides a real return on investment

wiki is easier to use than a complete content management system, but it cannot provide some CMS functions, such as the function of using documents and files. Therefore, several wiki applications are constantly adding their extension capabilities, such as the API of Deki wiki. TWiki also has a plug-in system that allows programmers to expand without source code. Now there are more than 200 modules, covering applications such as calendar and automation. The boldest is IBM's qedwiki, whose goal is to become a platform for user created content mashups and other simple applications, not just content platforms. Mashups give users far more than the "" button of the program itself. Mashups also help integrate qedwiki with other IBM programs

however, companies like Prager and Sealy still cannot give up their content management systems, and the most popular collaboration platform is undoubtedly Microsoft SharePoint. SharePoint is the center of Microsoft's Office live strategy, and its best description is "software plus service". It's not a Google style suite, because it may compete with its own products. Microsoft sells SharePoint and outlook as a service, and it will also provide a subset with complete functions for free. User documents need to be supported by client programs. Theoretically, they have dual advantages in both worlds, while maintaining the profit source of Microsoft office

social enterprise network

among all Web 2.0 technologies, social networking is the most exciting for marketers and venture investors. At least 17 start-ups are promoting commercial social networking technology (see Table 3), while countless other social networking sites are chasing individual users. But this is also what makes our readers most confused: 68% of the respondents said that the public social networking site is useless at all, and only 5% listed it as very useful

of course, there is still a kind of company that extremely favors these sites: recruitment enterprises

"we have high expectations for Facebook," said Jason blissing, general manager of the small and medium-sized enterprise department of taleo, a recruitment service provider, "What we really like is that it originated from the top-level Sinopec, which will promote the optimization and upgrading of the base by adopting the world's first advanced production technology and energy conservation and emission reduction standards. It is where Gen Y and Gen millennials linger." Taleo company has launched a measurement and control system of Luotong Changcai. Taking Panasonic as an example, the measuring and control system of material pulling machine adopts an 8-bit single-chip microcomputer control service. Its small and medium-sized enterprise customers use this service to publish advertisements using the API of Facebook, so that users can recommend certain specific positions to their friends (or friends of friends of friends)

instead of joining large social networking sites, many enterprises try to compete with them. Although few of the companies we surveyed have added social networking to their own sites, many of the start-ups that have invested in this technology have won some major customers. Among the customers of companies like kickapps and leverage software, the media industry is particularly Representative - newspapers and television stations are constantly trying new ways to arouse the interest of readers or viewers. The survey also shows that although people under the age of 24 prefer user created content, they are more willing to contact others through traditional media

other enterprises may benefit from the establishment of social networking sites as a tool for enterprises to communicate with customers - and for customers to communicate with each other. For enterprises, the biggest question is: do we buy the social networking technology developed by which company immediately, or wait quietly for it to become a standard function of web servers and hosting services

survey of suppliers

as shown in Table 3, there are great differences in technology sales among social networking start-ups, some of which are even provided free of charge. Most of them adopt SaaS business model, while others are sold as software or application services. Free services seem attractive, but in most cases, sellers reserve the right to own user data, which may threaten transaction secrets and customer privacy. Can start-ups grow? This is a big risk, because privacy policies and contracts are not comparable to bankruptcy and liquidation after all

although they all try to sell to enterprises, some vendors such as pringo networks and kick apps have found that the largest market is small sites, which themselves are an endpoint of social networking sites. These small sites basically belong to the media industry, and their business model is mainly based on advertising sales. They believe that users will eventually focus on an industry, a sports team or a site of interest, rather than a large network that anyone can join. Relatively speaking, the number of vendors who focus on the use of social networking technology within the enterprise is small, with the exception of awareness networks and tacit, which sell blogs and wikis as part of the larger web 2.0 suite

endeca, a database supplier, is going to launch a social networking site aimed at integrating customers and systems. It rejected the existing software and adopted its own developed system. Although endeca is enthusiastic about the social network of serving customers, it does not think that the social network can play the role of internal operation. "We are cautious about the return rate of investment in employees," said Colby dye, it manager of endeca, who uses force measuring lever as the standard tool FF. "It is hard to say whether it is valuable for them to spend this time."

many of endeca's contributors are professional technology sellers and system integrators who directly invest in the purchase level. This approach also works on social networking sites elsewhere - Rating content is also a way to help people find similar interests or locate relevant information. The former is not very useful within the enterprise, but the latter may be useful, especially at present, compared with the powerful Internet search engine, the current situation of enterprise search is indeed very poor

this tagging method is not strictly social, so it is often called social bookmarking, more like MySpace than MySpace. it

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